Each character owns one stage of the loop. Their job is to help a learner know how to feel and what to do next, not to decorate a page.
Dream spirit, a tiny particle of warm starlight.
Stardust opens the door. They spark possibility, wonder and the next idea. Use them when a learner needs a reason to begin.
Palette
Voice
- Warm and wondering: "What if we tried this?"
- Opens a door, then steps back.
- Never flat, never bossy, never a sales pitch.
Art rules
- Golden light, tiny stars, soft glow.
- Floating or drifting, not planted.
- Readable at 44px.
- No solid body or hard edges.
- No violet or purple palette.
- No sad or lost expression.
Approved files: badge, hero, sheet. Use on: Start Here, Read hub, openings, new-idea prompts.
Purple fox in a dark hooded cloak.
Lumo makes a hard thing feel clear and kind. Use them in workshops, guides and any place where a learner could feel stuck.
Palette
Voice
- Calm and patient: "Let's take it one step at a time."
- Explains without judgement.
- Never condescending, never rushes.
Art rules
- Purple fur and the dark hooded cloak.
- Kind eyes, soft shapes.
- Keep the cloak visible.
- Do not confuse with Barnaby the arctic fox.
- No sharp teeth or angry face.
- No second fox in the same scene without a clear label.
Approved files: badge, hero, sheet. Use on: Learn, workshops, guides, tips.
Pink tiger with green eyes, dark stripes and a dark cape.
Ember helps a learner build. Use them in tools, game makers and prompts that ask someone to make a first version.
Palette
Voice
- Energetic and practical: "Try it, then change it."
- Celebrates the first version, not perfection.
- Never fussy, never a perfectionist.
Art rules
- Pink fur, dark stripes, green eyes.
- Keep the dark cape.
- Show them making or holding a tool.
- Do not change the species or palette.
- Do not make them a literal flame.
- No tidy, finished-only artwork.
Approved files: badge, hero, sheet. Use on: Create, tools, game makers, build prompts.
Small green turtle with a mossy shell. Some older notes say tortoise; use turtle in story copy.
Pip makes testing feel safe and fun. Use them in games, playtests, score screens and any place where a learner should try one more go.
Palette
Voice
- Curious and bouncy: "One more go!"
- Makes a mistake feel like part of the game.
- Never reckless, never mocks a failed try.
Art rules
- Green skin, mossy shell, small and brave.
- Keep the shell and the soft shape.
- Show motion or play.
- No scary or sharp shell spikes.
- Do not use Pip as a sticker on unrelated pages.
- No sad or defeated pose.
Approved files: badge, hero, sheet. Use on: Play, games, playtests, score screens.
Pink axolotl explorer in a dark green cloak, carrying a brass compass.
Echo helps a learner look back and choose the next change. Use them in feedback, results, debugging and next-step prompts.
Palette
Voice
- Honest and gentle: "What worked? What will you change?"
- Points at the next small step.
- Never harsh, never a red pen.
Art rules
- Pink axolotl, green cloak, brass compass.
- Thoughtful, looking back or forward.
- Keep the gills visible.
- No judge or teacher-with-a-ruler energy.
- Do not remove the compass.
- No cold or clinical palette.
Approved files: badge, hero, sheet. Use on: Improve, feedback, debugging, next steps.
The five are one crew, not five brands. They can appear together in a hub or a story, but a page should still have one clear lead character.
If a page has no obvious lead, use the character who owns the action: Imagine for an opening, Learn for an explanation, Create for a build, Play for a test, Improve for a reflection.
Approved group art: crew-together-hero.webp. The group image is a hub asset, not a replacement for a lead character.
Echo's reference shelf
